Know Your Score
You’ve reviewed the reopening guidelines and adjusted your business to maximize the safety of your employees, your customers and yourself. The next step is critical. You have to start marketing again. With money so tight right now, you need to know exactly what will work best for your business. You can’t afford to gamble. Guess wrong and your competitors win more customers.
So how do you know what to do?
Your business’ Digital Acuity Score is the one number that reports the Authority, Accuracy and Effectiveness of your online marketing. Get your score and use the Digital Acuity Report to pinpoint where you should invest your limited marketing dollars for the best return. Don’t lose business to your competition, especially now.
You Can’t Manage What You Don’t Measure
– Peter Drucker
How do I find my score?
If you’re like most business owners, you’ve already wasted plenty of time and resources trying to solve your online marketing problems and grow your business. Wouldn’t it be great to have a roadmap that shows you exactly where you are right now and gives you a clear path forward to grow your business?
The WinLAB Digital Acuity Report is an award-winning marketing assessment that reports your Digital Acuity Score and provides comprehensive insights into your business’ online marketing performance in six key categories.
Listings – Can consumers find your business?
Reviews – Do consumers trust your business?
Social – Do consumers like your business?
Website – Can your business website convert visitors into customers?
Digital Advertising – Do consumers know about your business?
SEO – Can consumers find you in search?
This report shows you where you’re succeeding and where your digital marketing is falling short against your competition. You’ll know exactly where you need to focus, what you need to do and how to measure your improvement.
Here’s a closer look at each of the six key marketing categories that make up your Digital Acuity Score.
Business Listings
Be Found
Get on the map with an abundance of accurate listings. The Digital Acuity Report aggregates data from over 70 directories to show your business’:
Number of listings
Accuracy of listings
Missing sites
Your business needs an abundance of accurate listings on a lot of business directories to ensure people can find you online.
Reviews
Be Trusted
Make a stellar first impression. The Digital Acuity Report aggregates data from over 30 customer review sites to highlight:
Number of reviews
Recency of reviews
- Average score
Your business must continually collect fresh reviews and strive for a 4-5 star review rating to establish trust and credibility.
Social Media
Be Liked
Grow your engagement, grow your audience. The Digital Acuity Report evaluates your social presence against that of similar businesses in regards to:
- Number of posts
Size of audience
Your business must keep your followers engaged to grow your audience and build brand loyalty.
Website
Make Sales
Turn conversions up to 10. The Digital Acuity Report leverages Google PageSpeed Insights to assess your business’ website for:
- Mobile responsiveness
- Content
- Load speed
Your business needs a mobile-friendly site that delivers the information people need in order to make buying decisions.
Digital Advertising
Drive Traffic
Uncover golden opportunities with search, social, and display advertising. The Digital Acuity Report recommends keywords that will generate the most impressions and clicks for your prospects. The report also identifies how your business stacks up against your competitors. Compare:
- Keyword overlap
Number of paid keywords
- Monthly paid clicks
- Monthly ad budget
Your business needs to own the right keywords to ensure that you target audience knows about you.
SEO
Be Found
Uncover golden opportunities with search, social, and display advertising. The Digital Acuity Report recommends keywords that will generate the most impressions and clicks for your prospects. The report also identifies how your business stacks up against your competitors. Compare:
- Keyword overlap
- Number of keywords
Monthly clicks
Monthly value of clicks
Your business needs to own popular keywords to ensure potential customers find you before your competitors.
Live Report Review
Your Digital Acuity Report is a comprehensive and interactive document that lets you make smart marketing decisions. Even so, we can all use a little help now and again. A report review session with a WinLAB Strategist is included to assist you in interpreting the data, answering your questions and giving you valuable marketing insight so you can take action.
How do I find my score?
If you’re like most business owners, you’ve already wasted plenty of time and resources trying to solve your online marketing problems and grow your business. Wouldn’t it be great to have a roadmap that shows you exactly where you are right now and gives you a clear path forward to grow your business?
The WinLAB Digital Acuity Report is an award-winning marketing assessment that reports your Digital Acuity Score and provides comprehensive insights into your business’ online marketing performance in six key categories.
Listings – Can consumers find your business?
Reviews – Do consumers trust your business?
Social – Do consumers like your business?
Website – Can your business website convert visitors into customers?
Digital Advertising – Do consumers know about your business?
SEO – Can consumers find you in search?
This report shows you where you’re succeeding and where your digital marketing is falling short against your competition. You’ll know exactly where you need to focus, what you need to do and how to measure your improvement.
Here’s a closer look at each of the six key marketing categories that make up your Digital Acuity Score.
Business Listings
Be Found
Get on the map with an abundance of accurate listings. The Digital Acuity Report aggregates data from over 70 directories to show your business’:
Number of listings
Accuracy of listings
Missing sites
Your business needs an abundance of accurate listings on a lot of business directories to ensure people can find you online.
Reviews
Be Trusted
Make a stellar first impression. The Digital Acuity Report aggregates data from over 30 customer review sites to highlight:
Number of reviews
Recency of reviews
- Average score
Your business must continually collect fresh reviews and strive for a 4-5 star review rating to establish trust and credibility.
Social Media
Be Liked
Grow your engagement, grow your audience. The Digital Acuity Report evaluates your social presence against that of similar businesses in regards to:
- Number of posts
Size of audience
Your business must keep your followers engaged to grow your audience and build brand loyalty.
Website
Make Sales
Turn conversions up to 10. The Digital Acuity Report leverages Google PageSpeed Insights to assess your business’ website for:
- Mobile responsiveness
- Content
- Load speed
Your business needs a mobile-friendly site that delivers the information people need in order to make buying decisions.
Digital Advertising
Drive Traffic
Uncover golden opportunities with search, social, and display advertising. The Digital Acuity Report recommends keywords that will generate the most impressions and clicks for your prospects. The report also identifies how your business stacks up against your competitors. Compare:
- Keyword overlap
Number of paid keywords
- Monthly paid clicks
- Monthly ad budget
Your business needs to own the right keywords to ensure that you target audience knows about you.
SEO
Be Found
Uncover golden opportunities with search, social, and display advertising. The Digital Acuity Report recommends keywords that will generate the most impressions and clicks for your prospects. The report also identifies how your business stacks up against your competitors. Compare:
- Keyword overlap
- Number of keywords
Monthly clicks
Monthly value of clicks
Your business needs to own popular keywords to ensure potential customers find you before your competitors.
Live Report Review
Your Digital Acuity Report is a comprehensive and interactive document that lets you make smart marketing decisions. Even so, we can all use a little help now and again. A report review session with a WinLAB Strategist is included to assist you in interpreting the data, answering your questions and giving you valuable marketing insight so you can take action.
Your Special Offer
Let me ask you a question. How long would it take you to locate, compile and analyze all the data on your company and your competitors needed to calculate your Digital Acuity Score? Days…weeks…months? And at what cost?
A top-level market research report that provides basic insights has an average cost of $500-$1000. Companies routinely invest thousands more for the type of competitive, business intelligence you’ll receive in your Digital Acuity Report.
Order Now
Your Special Offer
Let me ask you a question. How long would it take you to locate, compile and analyze all the data on your company and your competitors needed to calculate your Digital Acuity Score? Days…weeks…months? And at what cost?
A top-level market research report that provides basic insights has an average cost of $500-$1000. Companies routinely invest thousands more for the type of competitive, business intelligence you’ll receive in your Digital Acuity Report.
Order Now